Impossible Media Group

Original Brand Image:

SoundBytes Incorporated, is one of the most successful producers of professional music and audio samples aimed at musicians, DJ's and producers.

With user demand for access to products moving from traditional disc media and shipment to online access and downloads, SoundBytes took the decision to establish a new web based platform and product channel called Select A Sample.

Brand Development:

Creating a series of sketches to commence brand discussion and thoughts related to identity and design, it became clear at a very early stage that the graphical depiction of sound, sound waves and sound forms, was an element that SoundBytes wished to integrate into the brand identity.

Revised Brand Image:

Through stylisation and refinement, the brand image was defined.

Reflecting the essence of SoundBytes and their products through the use of a modern, industrious custom typeface. The trailing frequency of the sound wave element places focus on the word SAMPLE, underlining the nature of the service and music sample product offerings.

Product Brand Development:

In addition to developing the brand identity, profile and design manual for Select A sample. SoundBytes were creating 6 new product titles in parallel, to mark the launch of the service and wanted Impossible Media to create and design individual brand images and profiles for each title.

Further Product Brand Development:

Unlike traditional product and service range brand development, where commonalities of colour or form, essential values and brand essence of the corporate or leading brand are created and carried across the product range. SoundBytes sought instead to wholly distinguish each title, requesting that Impossible Media create unique brand image and profile development for each individual title.

Revised Brand Identity And Product Brand Profiles:

As Select A Sample, A SoundBytes Company, Impossible Media created user awareness through developing the Select A Sample brand and defined market relevance through the market positioning statement, Music In The Making.

Through the design and creation of unique and entirely independent product brands. SoundBytes is also able to achieve their goal of publishing anonymity and differentiation towards defined market groups.

Original Brand Image:

As the business operations of Accepta have expanded, the opportunity to provide dedicated services to the oil and petroleum industry saw the establishment of EPBC, Energy & Petroleum Business Consulting.

Offering financial management solutions within the energy sector as well as company risk profiling and corporate governance compliance. EPBC provides corporate assistance through management for hire services.

Brand Development:

EPBC approached Impossible Media for assistance in creating and defining their brand identity.

Through initial sketches, we began to explore various approaches to the business model and anticipated market position of EPBC. Examining the ability of any proposed brand image to successfully reflect and represent the values of the organisation.

Refining The Brand Image:

Decision was made during the brand process that business activities would focus on the oil industry in particular and that EPBC would provide service to the oil and petroleum sector rather than to the gas or alternative energy sectors.

Strategic decision was also made to make use of the Accepta profile colour palette to increase association between the 2 brands when used in co-branding scenarios and presentations.

Revised Brand Image:

The final EPBC brand image was created with the motif making use of the Accepta Sky Blue, Accepta Deep Blue and Accepta Gold colour palette.

In designing the abstract motif, our aim was to create a symbolic yet stylised drop of oil that mirrors both the depth of crude oil and the result of refined petroleum. Through design, the drop of oil can also be seen as a flame, representing the burning of natural gas and the energy of oil itself.

Implementing The Brand Identity:

The creation of various marketing materials, including business stationery, cards and presentations, provides platforms to successfully implement the corporate and brand identity.

Through a consolidated presence, EPBC is now able to confirm representation and increase market recollection and recall as it now extends its position within the competitive energy sector.

Original Brand Image:

From its initial start up and foundation in Bergen, NextGenTel, aimed to provide nationwide broadband services and content to companies and consumers throughout Norway.

In an effort to separate broadband services from line subscription, NextGenTel established the brand, BroadPark. However, with no definitive operational, business or brand strategy in place, market misunderstandings and confusions quickly emerged.

Brand Development:

Through strategic discussions and workshops that aimed to segment and determine differentiations between services and content. A platform upon which to define a brand strategy for the individual services and therefore necessary service brands became possible.

Initial sketch development for the service range brand was aware of the need to potentially continue with the orange colour palette.

Revised Brand Image:

During the branding process, NetGenTel announced that a new service portal would be undertaken and that in developing the new brand identity, greater freedom in the brand image was now possible.

Unlike the original brand, our aim was create a unique and custom typeface that gave high tech and modern associations as well as develop a brand element that was both an integral part of the logo and foundation for the brand profile.

Brand Compatibility:

Many defining criteria for the brand image was decided during the parallel creation of the Internet Strategy.

Definitions of available screen space. Need to function on any colour variation of backgrounds being developed for the web portal. As well as the need for the logo to function optimally both in print as well as across all digital channels, platforms and devices played defining roles in creating the brand image.

Brand Service Range:

In determining the brand identity, the need to successfully use the brand image as the consistent and defining element of all anticipated service channels was essential to creating cohesion and clear market communication.

Only through clearly branded service definitions and representation could NextGenTel segment and consolidate BroadPark service offerings from NextGenTel subscriptions.

Implementing The Brand Identity:

With the completion of the BroadPark brand identity, design manual and profile guidelines. Application of the brand and profile definitions has been made across online services, newsletters, publications, invoices, co-branded product offerings and packaging design.

BroadPark, has provided NextGenTel with the opportunity to clearly promote content and service sales to its subscribers through a consistent and coherent brand.

Original Brand Image:

Salsa Media emerged as a start up entity, owned and funded by Telenor, with ambition and intention to provide dynamic, real-time, post production and broadcast services to the advertising industry over internet.

Through unique technology that increases accessibility and flexibility, Salsa Media provides services that allows the focus of film and advertising production to remain on the creative process by reducing costs, project meetings, approval meetings, messengers and deadlines.

Brand Development:

Approaching Impossible Media for strategic assistance with communication strategy, internet strategy and usability design. Salsa Media also engaged Impossible Media to evaluate and assess their brand identity and brand performance.

Assessment showed the need to re-evaluate the brand image and we began initial sketch development of a revised brand image in response to the findings of the evaluation and report.

Refining The Brand Image:

As one iconographic element and motif emerged, Impossible Media already saw several requirements from the corporate brand identity, image and profile.

Salsa Media had begun to build reputation within the advertising industry and enroll users of the system before approaching Impossible Media to discuss their current brand identity. Yellow was now synonymous with the Salsa brand and this aspect of the brand profile brought forward to maintain historical value.

In parallel, the brand image would also need to function both on black as well as multi- textured backgrounds.

Revised Brand Image:

The brand image sees the evolvement and progression of the original orange target motif with blue Salsa text, to one that symbolises and represents the concept of film, video production and digital media. Increasing relevance, association and recognition.

By replacing the blue Salsa profile colour with an orange outlined and embossed with black, the Salsa Media logo is now able to function on any coloured, multi-coloured or multi-textured background.

Brand Positioning:

As a part of the brand identity, the brand positioning statement moves to align Salsa with its market and inform the user and potential customer that Salsa Media lets you create video the smart way.

By implying values such as intelligence with the brand and service, the user is able to draw associations that Salsa technology facilitates easier and smarter video production. As a result, Salsa Media gains perception as a modern brand with a unique value proposition that intelligent, tech savvy users should engage and adopt.

Implementing The Brand Identity:

Extending the brand identity across business stationery, presentations, sales brochures, web site and digital screen designs. Salsa Media successfully present a brand image and profile that represents the core values of the company. Modern. Intelligent. Technology.

The revised identity and market reposition has seen immediate impact for Salsa Media. Resulting in increased sales, trial user uptake, industry access and return on investment (ROI).