BRAND IDENTITY

A STRONG BRAND IDENTITY CAN POSITION YOUR ORGANISATION, PRODUCTS AND SERVICES ABOVE YOUR COMPETITION

Your brand is the essence of your company. It is the cornerstone and foundation of your marketing communication and Communication Strategy. More than a logo or image, your brand reflects the values of your company, product or service and is the source of your promise to your customer.

Impossible Media understand the key drivers that lead to Brand Adoption & Brand Loyalty and will work with you to Define Your Brand and Determine Your Brand Objectives.

Through evaluating and identifying target audiences, together we will Strengthen Your Brand and Brand Positioning.

In examining your existing brand and performing a Brand Audit, or in securing your new Brand Identity, we tell the story of your brand through design and help you to establish the central essence, and timeless quality of your brand. That which reflects the unique value and nature of your company, product, or service and will remain constant as your brand travels to new markets and product areas.

WORK EXAMPLES

Select A Sample

Corporate identity, profile and product identity program.

SELECT A SAMPLE

Original Brand Image:

SoundBytes Incorporated, is one of the most successful producers of professional music and audio samples aimed at musicians, DJ's and producers.

With user demand for access to products moving from traditional disc media and shipment to online access and downloads, SoundBytes took the decision to establish a new web based platform and product channel called Select A Sample.

Brand Development:

Creating a series of sketches to commence brand discussion and thoughts related to identity and design, it became clear at a very early stage that the graphical depiction of sound, sound waves and sound forms, was an element that SoundBytes wished to integrate into the brand identity.

Revised Brand Image:

Through stylisation and refinement, the brand image was defined.

Reflecting the essence of SoundBytes and their products through the use of a modern, industrious custom typeface. The trailing frequency of the sound wave element places focus on the word SAMPLE, underlining the nature of the service and music sample product offerings.

Product Brand Development:

In addition to developing the brand identity, profile and design manual for Select A sample. SoundBytes were creating 6 new product titles in parallel, to mark the launch of the service and wanted Impossible Media to create and design individual brand images and profiles for each title.

Further Product Brand Development:

Unlike traditional product and service range brand development, where commonalities of colour or form, essential values and brand essence of the corporate or leading brand are created and carried across the product range. SoundBytes sought instead to wholly distinguish each title, requesting that Impossible Media create unique brand image and profile development for each individual title.

Revised Brand Identity And Product Brand Profiles:

As Select A Sample, A SoundBytes Company, Impossible Media created user awareness through developing the Select A Sample brand and defined market relevance through the market positioning statement, Music In The Making.

Through the design and creation of unique and entirely independent product brands. SoundBytes is also able to achieve their goal of publishing anonymity and differentiation towards defined market groups.

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Telenor

Corporate identity, online service and product identity.

 

TELENOR

Brand Development:

After 3 years of development together with Samsung, Telenor had experienced a number of difficulties in completing the strategic and technical infrastructure behind what was hoped to be the world's first desktop based, touch screen internet telephone.

Telenor, approached Impossible Media and requested consultation and service to not only create the internet strategy, information architecture and define the various content agreement guidelines for providers of the device. But also develop the brand strategy and create the brand identity for the unit which had been called the Telenor Smartphone.

Brand Image:

Product capabilities, uniqueness and position, made clear the need to portray this new found ability of touch, dial and access to the web as a necessary foundation and concept to visualise within the brand image.

At a time when tablet devices and touch screen mobile phones did not yet exist, the challenge of communicating to the consumer this ability could be achieved by using the brand image to not only increase recognition and recall but spark curiousity and interaction.

Creating an anonymous, unisex hand motif and with emphasis placed upon smart, the brand image was created.

Brand Interface Design:

With limited screen resolution and ability to create depth. Limited ability to handle colour and limited Flashrom to load all system, design, interface and graphical elements. The need to stylise and continually optimise within the Telenor Smartphone screen space challenged design and branding opportunities.

Several primary screens were defined during the strategic process, including the loading, rest and content screens. Through the design of large, easy to identify icons, Impossible Media supported core values such as ease of use and through watermarking of the brand image motif, reinforce brand identity.

Extending the Brand Identity:

From brand image to screen interaction and from packaging to point of sale. The brand identity extended across all channels and platforms, providing Telenor with the opportunity to uniquely position the device and consistently increase brand awareness, recognition and recall.

Implementing The Brand Identity:

As a result of our efforts, the Smartphone was released after 3 months of intensive development. Launching 2 days ahead of its competitor and making history as the world's first desktop based, touch screen internet telephone.

Impossible Media was able to reverse the 12 month product launch deficit and delay that Telenor had encountered in defining and overcoming the strategic challenges of the device. In doing so, we were able to create the brand identity, profile and marketing materials that allowed the launch the device ahead of its competitor, to generate global interest, press and media attention.

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E & P Business Consulting

Corporate identity, stationery design and profile.

E & P BUSINESS CONSULTING

Original Brand Image:

As the business operations of Accepta have expanded, the opportunity to provide dedicated services to the oil and petroleum industry saw the establishment of EPBC, Energy & Petroleum Business Consulting.

Offering financial management solutions within the energy sector as well as company risk profiling and corporate governance compliance. EPBC provides corporate assistance through management for hire services.

Brand Development:

EPBC approached Impossible Media for assistance in creating and defining their brand identity.

Through initial sketches, we began to explore various approaches to the business model and anticipated market position of EPBC. Examining the ability of any proposed brand image to successfully reflect and represent the values of the organisation.

Refining The Brand Image:

Decision was made during the brand process that business activities would focus on the oil industry in particular and that EPBC would provide service to the oil and petroleum sector rather than to the gas or alternative energy sectors.

Strategic decision was also made to make use of the Accepta profile colour palette to increase association between the 2 brands when used in co-branding scenarios and presentations.

Revised Brand Image:

The final EPBC brand image was created with the motif making use of the Accepta Sky Blue, Accepta Deep Blue and Accepta Gold colour palette.

In designing the abstract motif, our aim was to create a symbolic yet stylised drop of oil that mirrors both the depth of crude oil and the result of refined petroleum. Through design, the drop of oil can also be seen as a flame, representing the burning of natural gas and the energy of oil itself.

Implementing The Brand Identity:

The creation of various marketing materials, including business stationery, cards and presentations, provides platforms to successfully implement the corporate and brand identity.

Through a consolidated presence, EPBC is now able to confirm representation and increase market recollection and recall as it now extends its position within the competitive energy sector.

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Art Colony

Corporate identity, online service and product identity.

 

ART COLONY

Original Brand Image:

The ambitions of Luubi Holdings with their online service portal, Art Colony, is clear. To create the world's leading online destination for the arts through an international entity that supports and provides user relevance through local communities, service offerings and values.

The initial brand and market positioning statement of Art For Everyone was also presented as the starting point for brand development.

Brand Definitions:

The definition of Colony by the Collins English dictionary is seen as a group of people with the same nationality or interests, forming a community in a particular place.

While the initial positioning statement of Art For Everyone was relevant to the business interests of Luubi Holdings and their vision for the company, it perhaps did not take full advantage of the relevance of Colony and the concept of being one nation and community.

Brand Development:

As we began to sketch initial brand images and symbolism for the Art Colony brand, the concept of One Nation In Art and of defining Art Colony as The Nation Of Art began to suggest a globe or planetary form.

Such symbolism could create associations with a relevant positioning statement and symbolise the earth as one global community where all users and members are a part of one nation.

Further Brand Development:

Evolving sketches confirmed that the use of any iconography or symbolism within the brand image itself would need to reflect the artistic and creative nature of the community rather than attempt to create any literal or photographic representations.

Brand Essence And Refinement:

Early suggestions and creative sketches quickly saw font and type definitions emerge. However, further evaluations of both iconographic forms and colour seen to generate the emotional feeling and response from the brand image were required in order to move towards a complete brand image.

Revised Brand Image:

The Art Colony brand identity is representative of the concept and ambitions of Luubi Holdings to create and provide one global community for artists and artisans online.

Through the abstract motif of the earth, generated from individual segments and enforced through a nature themed colour palette of greens and browns. The positioning statement of One Nation In Art is mirrored in the brand image and identity.

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SERVICES

BRAND IDENTITY & DESIGN

Corporate Identity, logo and branding services.

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COMMUNICATION STRATEGY

Optimising communication, language and tone.

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MARKETING STRATEGY

Achieving sustainable competitive advantage.

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INNOVATION

Creating market, product or service innovation.

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INTERNET STRATEGY

Your use of the web, digital and interactive media.

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INFORMATION ARCHITECTURE

Organising web site information and structure.

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WEB DESIGN & DEVELOPMENT

Strategic web design and development.

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SEARCH ENGINE OPTIMISATION

Improve rankings and search engine placement.

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PACKAGING DESIGN

Connect with your product on an emotional level.

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PRESENTATIONS

Presentation design creating impact and attention.

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