COMMUNICATION STRATEGY

EFFECTIVE COMMUNICATION REQUIRES EFFECTIVE STRATEGY

A vision is little more than an empty dream until it is widely shared and accepted. Only then does it acquire the force necessary to change an organisation and move it in the intended direction.

Language, tone and expression are all means of defining purpose, product and service offerings. They provide the means and methods to identify with the consumer, to clarify position and communicate benefit and value proposition. However, inappropriate, misaligned or untargeted communication can be both a symptom and a cause for an organisations performance problems. The need to correctly define, identify, clarify and communicate not only within any organisation itself, but to the organisations various external markets, customer groups and audiences is essential for any business success.

Impossible Media will work with you to Evaluate Your Communication and assess with you the Relevance Of Your Communication.

Through revisions to language that appeal and reflect the values of your organisation, your products and your service offerings. We will help you align your value propositions to those of your target audiences and together refine your Communication Strategy and increase your performance.

WORK EXAMPLES

123PPT

Business development and communications strategy.

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Laader Berg

Communication strategy and language assessment.

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Stokke Xplory

Communication strategy and language assesssment.

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Optimila
Optimila

Corporate communication and service range strategy.

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SERVICES

BRAND IDENTITY & DESIGN

Corporate Identity, logo and branding services.

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COMMUNICATION STRATEGY

Optimising communication, language and tone.

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MARKETING STRATEGY

Achieving sustainable competitive advantage.

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INNOVATION

Creating market, product or service innovation.

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INTERNET STRATEGY

Your use of the web, digital and interactive media.

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INFORMATION ARCHITECTURE

Organising web site information and structure.

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WEB DESIGN & DEVELOPMENT

Strategic web design and development.

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SEARCH ENGINE OPTIMISATION

Improve rankings and search engine placement.

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PACKAGING DESIGN

Connect with your product on an emotional level.

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PRESENTATIONS

Presentation design creating impact and attention.

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