Impossible Media Group

INFORMATION ARCHITECTURE

IMPROVING USER EXPERIENCE, INFORMATION FLOW AND CONTENT THROUGH OPTIMAL STRUCTURE AND NAVIGATION

Information Architecture is in essence organising of information and structure upon websites, intranets, online communities and software to support greater and improved usability.

At the intersection of Context, Content and User, Information Architecture is the process of consciously planning, structuring and organising the content and flow of a website, based on optimised principles that have been articulated from the needs of relevant users and have been derived through evidence gathering.

Impossible Media can help your organisation improve existing, or design optimal web site and Information Architecture.

From the decisions that products on a search page should be ordered by price rather than by name, to the reorganising of content on your site to support clear and defined tasks that your users want to perform. The strategic value of Information Architecture helps support usability and user experience design.

Recognising that a good web site or digital service is not simply about design, layout or functionality but also involves the recognition of how your users feel as they access and use your web site or digital service. Impossible Media can help your organisation address customer and user needs and gain extended value through underlining the importance that optimised Information Architecture, structure and flow has on your web site and the way your web site interacts and affects your users, rather than simply what it does and how it functions.