HELPING YOUR ORGANISATION IDENTIFY AND EXPLOIT OPPORTUNITIES IN THE CREATION OF NEW VALUE, PRODUCTS, PROCESSES AND SERVICES
The word "Innovation" and the term "Creating Innovation" are expressions that get used all too easily. Most specially by consultants and consulting organisations seeking to convince companies that the employment of their services will increase company return, profit and dividend.
Unlike consultancy agencies and organisations, Impossible Media does not believe that innovation can be achieved or guaranteed through localised focus groups or traditional consultancy tools and mindsets of approach. We believe, because we consistently prove, that the success of any brand, product, or service in today's market is first found in the acceptance of understanding that it is the consumer that now governs and empowers the brand and that innovation should be the result of market and consumer demand.
The modern consumer cycle helps us understand that the overwhelming majority of decisions made in purchasing business to business, or business to consumer products and services in the real or virtual world, are made on the web.
On the web, in the privacy of the users office or own home and without the distraction of staff or over zealous sales employees. Your potential customer is able to search, locate and gain information, that not only determines the brands, companies, products and services that they define as relevant and potential. But more importantly, compare between them, become influenced by them, and ultimately make their purchasing decisions based upon them.
Communication, language and market positioning which does not align with the modern consumers search, needs and values of products and services within any business or industrial market segment means isolation and exclusion for your company and your marketing offerings from the consumer.
At Impossible Media, we work with you to uncover and create real and valid innovation by examining the terms of your customers, of your potential customers, and of related market groups and users. The value proposition and offerings of your organisation, of your competition and the differences that exist inbetween. Examining these Voids Of Delivery to provide analysis for opportunity, innovation and action.
Our ability to examine and analyse the footprints of all users within your market segment, related segments and industry. Their behaviour and needs in any specific or general geographic location. To view the essential characteristics of any consumer group or market target. Allows us to analyse and compare your markets specific consumer and user trends, company and competitor performance, market needs and requirements, communication and accepted linguistics.
Only through such understanding, analysis and comparison can true innovation be determined. Innovation that is not speculative nor subjective opinion but the result of actual market forces that determine actual market needs, performance, opportunities for innovation and ability for growth.