MARKETING STRATEGY

DEFINING YOUR IDEAL PRODUCT MIX TO ACHIEVE MAXIMUM PROFIT POTENTIAL

Your Marketing Strategy allows your organisation to concentrate defined or limited resources on the greatest identifiable opportunities as a means of increasing sales and Achieving sustainable competitive advantage.

A Marketing Strategy typically serves as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives.

Impossible Media can help your organisation develop, revise or confirm your Marketing Strategy.

Through assessing internal environmental factors that include the Marketing Mix, performance analysis and strategic constraints, Impossible Media will work with you to objectively review your marketing strategy and response.

By examining external environmental factors such as User Demographics, Online Analysis, Customer Analysis, Competitor Analysis and Target Market Analysis, Impossible Media will provide you with insight and evaluations of the real and relevant market landscape that your organisation, products and services compete within and engage upon.

In reviewing elements of technological, economic or cultural environments, likely to impact success, Impossible Media will work with you to complete a Strategic Plan that can be developed to identify alternatives, establish goals and milestones, determine the Optimal Marketing Mix and structure implementation.

WORK EXAMPLES

123PPT

Communication and marketing strategy development.

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Go For Goal

Internet and marketing strategy development.

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Need4Content

Business development and marketing strategy.

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Molift Group

Product, brand and market positioning strategies.

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SERVICES

BRAND IDENTITY & DESIGN

Corporate Identity, logo and branding services.

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COMMUNICATION STRATEGY

Optimising communication, language and tone.

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MARKETING STRATEGY

Achieving sustainable competitive advantage.

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INNOVATION

Creating market, product or service innovation.

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INTERNET STRATEGY

Your use of the web, digital and interactive media.

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INFORMATION ARCHITECTURE

Organising web site information and structure.

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WEB DESIGN & DEVELOPMENT

Strategic web design and development.

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SEARCH ENGINE OPTIMISATION

Improve rankings and search engine placement.

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PACKAGING DESIGN

Connect with your product on an emotional level.

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PRESENTATIONS

Presentation design creating impact and attention.

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