IMPOSSIBLE MEDIA TO CREATE BRAND IDENTITY AND PROFILE FOR 123PPTSHOW
123PPTShow is a new strategic online publishing platform from 123OfficeMedia LLC that will allow users of its presentation enhancement software to publish presentations online.
After completion of a series of successful brand identities for 123OfficeMedia service portals, including:
123OfficeMedia has again turned to Impossible Media to develop the brand identity and communication platform for its new service 123PPTSHOW.
With brand guidelines and brand definitions created in establishing the initial 123OfficeMedia brand identity. Creation of new service brands and brand assets such as 123PPTShow.com, follow a structured form that allows each new brand to be developed and implemented precisely as an integral part of a complete, consistent and coherent brand platform.
Whereas the preceeding 123 service portals, with the exception of 123Speech.com, have been based upon servicing the Microsoft Office applications PowerPoint, Word and Excel. 123PPTShow, will provide a community for uploading, playing, sharing and commenting upon presentations and presenters work.
In reflecting these aspects of function and usability, Impossible Media will seek to create an iconic element that creates clear distinction from the other 123 brand assets, yet engages the visual connection to 123OfficeMedia and the 123OfficeMedia colour palette.