IMPOSSIBLE MEDIA TO DEVELOP DIRECT MAIL MARKETING PLATFORM FOR THE MOLIFT GROUP
Impossible Media is proud to announce that it has been chosen by the Molift Group to develop its Direct Mail marketing communications platform to provide and measure response to market communications.
In addition to the Direct Mail marketing platform, Impossible Media shall expand the platform to enable direct communications between Molift and their global distributions network.
As one of the world's leading developers of patient moving and handling equipment, Molift is an award-winning, globally recognised brand.
With responsibilities towards its users, Molift operates across a wide spectrum of market segments and user groups. From the home user and patient to the nursing home carer and hospital nurse. From the occupational therapist and health and safety officer to the architect and building entrepreneur. The Molift brand, its products and values extend unquestionably beyond its users towards institutions, hospitals, associations and government legislative acquisitions.
With such complex and diverse market dynamics, it is impossible for Molift to successfully communicate and maximise its relations to any individual market target group through one singular marketing position, statement or ideal.
The needs of such diverse groups, and their own unique requirements for differing types and degrees of information, create a need for greater individual association and recognition.
In creating their digital profile, web site and online presence, Molift turned to Impossible Media to create a strategic platform upon which Molift could segment and categorise its products and market offerings. Identify and differentiate between market groups and targets seen as critical for communication and interaction. This channel, http://www.molift.com, has now grown to become the cornerstone of Molift's marketing platform.
Through strategic development, workshops and co-operation, Impossible Media assisted Molift in defining its communications strategy and then further, the definition and the Molift internet strategy.
As a part of its communication strategy, the requirements of Molift to successfully communicate towards all defined market groups and targets was identified.
From strategic planning to development and implementation, Impossible Media will now provide Molift with a complete Direct Mail marketing platform which will allow Molift not only to communicate directly to each individual user within each individual market segment, but measure and monitor the success of communication to enable Molift to continuously improve and increase its relevance towards each and every end user.