Impossible Media Group

OUR WORK

REFLECTS IN OUR PASSION AND COMMITTMENT TO RESOLVING OUR CLIENTS STRATEGIC, BRAND AND DESIGN NEEDS

Your business, communication and marketing strategies combine to define the essence of your organisation, value propositions, delivery of products, services and market segments.

At Impossible Media, we work with our clients to improve their market position, market share and market dominance, through strategic consulting and design services.

 

FEATURED PROJECT

123OfficeMedia

Following the creation of a new brand identity and service range identity for the organisation. 123OfficeMedia turned to Impossible Media to design and implement a new web site and online solution.

VIEW PROJECT

SERVICES

Communication Strategy, Information Architecture, User Interface & Visual Design, Flash Animation, HTML & CSS, Bespoke CMS Publishing Tool, Database Modeling & Development

CATEGORY

Web Design & Development

IMPOSSIBLE MEDIA ONLINE

Over the years, we have created and released new versions of our web site, receiving critical acclaim for innovative, creative design and user interaction.

From our first award-winning web site release of 2000, recognised by Macromedia, the creators of Flash based technology, for the use of ground-breaking Flash design to create previously unseen effects. To our current database driven and cross platform based publishing solution. Impossible Media has not only evolved as an organisation, but reflected the evolution of our services through our site, to meet with the increased expectations that all markets and users now have from the web, from their interactive experience, digital devices, accessibility and need for information.

Current

Our current site, no longer uses Flash technology and takes advantage of extensive dynamic content, CSS and design across multiple platforms.

Read More
2009

Combining Flash for effect and database for content, our 2009 site offered our users greater service information and project news.

Read More
2007

The launch of Impossible Media Ventures and establishment of our portal based services division later integrated into Impossible Media Group.

Read More
2006

Our second award-winning Impossible Media web site, showed text and object effects previously unseen using Flash technology.

Read More
2003

Offering a brief and limited introduction to the company, our 2003 website combined title sequence and positioning with limited online content.

Read More
2000

Our first award-winning site, was playful and recognised by Macromedia, for its pioneering, unique and outstanding contribution to the use of Flash technology.

Read More

LET US HELP YOU MEET EXPECTATIONS

In the fast paced modern world of ever declining product cycles, increased market saturation, competition and brand transparency. Communication and marketing materials can quickly age and appear dated. Evolving with the needs of your market, the presence of your competitors and the requirements of your customers. Strategic communication and design can help your organisation increase market share and performance and allow you to achieve and maintain greater competitive advantage.

WORK EXAMPLES

BRAND IDENTITY & DESIGN

Corporate Identity, logo and branding services.

See Examples

COMMUNICATION STRATEGY

Optimising communication, language and tone.

See Examples

MARKETING STRATEGY

Achieving sustainable competitive advantage.

See Examples

INNOVATION

Creating market, product or service innovation.

See Examples

INTERNET STRATEGY

Your use of the web, digital and interactive media.

See Examples

INFORMATION ARCHITECTURE

Organising web site information and structure.

See Examples

WEB DESIGN & DEVELOPMENT

Strategic web design and development.

See Examples

SEARCH ENGINE OPTIMISATION

Improve rankings and search engine placement.

See Examples

PACKAGING DESIGN

Connect with your product on an emotional level.

See Examples

PRESENTATIONS

Presentation design creating impact and attention.

See Examples

Share

123OFFICEMEDIA

Layout And Sketch Development:
Web Layout Design & Development

Following the creation of a new brand identity and service range identity for the organisation. 123OfficeMedia turned to Impossible Media to design and implement a new web site and online solution.

123OfficeMedia is the world's largest provider media products for Microsoft Office users. With over 15,000 products offered across 3 service channels. 123OfficeMedia is also involved in software development and develop, market and license software applications designed to enhance PowerPoint and PowerPoint presentations.

Strategic Web Design:
Strategic Web Design

Through Internet Strategy and Information Architecture, Impossible Media was able to define and determine the optimal segmentation of content for the prioritised key market groups and users of 123OfficeMedia.com.

Reflecting the brand identity of 123OfficeMedia in combination with a web design, structure and layout that enables ease of navigation, while increasing the overall user experience by presenting relevant content, service and product information where applicable. The 123OfficeMedia web site now provides the official corporate communications platform for the organisation.

Online Commercial Strategy:
Strategic Web Design

Increasing the management efficiency of affiliate accounts and referral payments required greater analysis and understanding of how 123OfficeMedia makes and schedules its payments to sales representatives. Examining the basis and criteria for payment and the definition of referral payment and operating mechanisms behind referral transactions.

Through analysis and review of the affiliate and referral payment structures, Impossible Media was able to provide strategic consulting and development services in order to create a more optimal framework for system development.

Content Management:
Content Management

The need for 123OfficeMedia to be able to publish content such as News and Events as well as requirements to manage affiliate sales and referral sale payments required the development of a bespoke Content Management System (CMS).

The management and publishing of site content could only be addressed through database modeling and the establishment of various system accounts to allow varying levels of content creation, editorial and publishing rights within the solution.

Search Engine Optimisation (SEO):
Search Engine Optimisation (SEO)

As 123OfficeMedia, through its service and product portals, is present in many media, software, presentation, publishing and back office areas. Addressing the site through standard and non-strategic SEO techniques would provide little value due to intense market competition and market saturation.

By working with 123OfficeMedia to define a relevant and sustainable SEO strategy, that includes energising back links and social media placements. 123OfficeMedia.com has not only been able to extend brand exposure online, but directly convert exposure into business activity.

Results:
Project Results

Creating design that is not only reflective of the 123OfficeMedia brand identity, but also in developing system and solution functionality to support the business operations of 123OfficeMedia, sees a web site far more critical to the daily operations than a purely presentation based solution.

From initial development, content creation and coding, the need for 123OfficeMedia to perform successfully in organic search engine results was essential and a core requirement for the ambitions of the project. As a result since launch, traffic and unique visitors per month have increased by over 6,000%.

CLOSE