SEARCH ENGINE OPTIMISATION

IMPROVING YOUR VISIBILITY, BRAND EXPOSURE AND ONLINE PERFORMANCE

Website optimisation, or Search Engine Optimisation (SEO) is the collective process in improving a website's rankings within the organic listings of search engines.

In general, the more highly ranked on the search results page a website performs, and the more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. Naturally, increased exposure and listing leads to improved sales opportunities and promotion towards users actively seeking related information, products, services or solutions.

With more and more consumers searching for products and services online, it has never been more important to ensure that your website is performing in all of the major search engines.

Impossible Media offer website optimisation services to both existing and new clients. As a part of your Internet Marketing Strategy, Impossible Media is able to perform User Demographic and Consumer Behavioural Pattern analysis for your organisation in general, market, product, product range specific or service offering capacities. As a part of analysis, reporting, recommendations and action plan, Impossible Media is able to show you how search engines work, what users related to your market search for and volumes of search. The actual search terms typed into search engines and competitive comparison. Which search engines are preferred by your targeted audience and how your site or service is performing in relation to these variables.

In performing analysis and SEO, Impossible Media will help your organisation in defining a relevant Link Strategy to increase the number of back links and inbound links to your site, service or page.

Many variables affect and determine the position of any page in any search engine. Impossible Media will provide report, analysis and recommendation for the optimisation of your website, editing of content, HTML and associated coding to both increase its relevance to specific keywords and to remove any barriers to the indexing activities of search engines which may affect your search engine placement and ranking.

WORK EXAMPLES

CENTIBEL

Strategic development and vertical market orientation.

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Stokke

Periodic evaluation and performance management.

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Molift INC

Evaluation, performance management and reporting.

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123PPT

Continued adjustment and performance reporting.

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SERVICES

BRAND IDENTITY & DESIGN

Corporate Identity, logo and branding services.

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COMMUNICATION STRATEGY

Optimising communication, language and tone.

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MARKETING STRATEGY

Achieving sustainable competitive advantage.

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INNOVATION

Creating market, product or service innovation.

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INTERNET STRATEGY

Your use of the web, digital and interactive media.

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INFORMATION ARCHITECTURE

Organising web site information and structure.

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WEB DESIGN & DEVELOPMENT

Strategic web design and development.

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SEARCH ENGINE OPTIMISATION

Improve rankings and search engine placement.

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PACKAGING DESIGN

Connect with your product on an emotional level.

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PRESENTATIONS

Presentation design creating impact and attention.

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