WEB DESIGN & DEVELOPMENT
COMBINING INTELLIGENT DESIGN WITH TECHNOLOGY TO CREATE PERFORMANCE DRIVEN WEB SOLUTIONS
The web is a channel that can be used primitively, as a purely information based medium. Or more actively as part of a full communications and marketing platform involving analysis, adjustment, two way communication, proactive sales positioning, greater personalisation, feeling of membership and community enrichment.
Strategic Web Design is no longer a matter of using HTML or Flash and presenting relevant design based upon corporate and brand profiles. Strategic Web Design also engages in the functionality, interaction and usability of a web site. In its ability to satisfy and engage the needs of the user and of defined markets and user groups.
The use of Social Media, of user forums, polls and chat can increase transparency and user engagement. Implementation of e-commerce and online sales, can increase profitability while reducing operation costs. Development of bespoke Content Management Systems (CMS) can increase publishing of news and site content. Design of mobile, tablet and device applications can increase service use and customer loyalty. Creation of an intranet can increase internal information flow and employment efficiency. While establishing an extranet can improve partner relations, distributor and affiliate management.
Understanding the benefits of Strategic Design, of designing web sites and solutions that are seen as valuable and relevant to your organisation, to your customers needs and to your value chain. Will not only help you maximise the potential of the web for your company, but increase use, market exposure and overall Return On Investment (ROI).
Impossible Media can help your organisation with your web sites and solutions. Through recognising the innovative and competitive qualities of your organisation and reflecting these values through your online presence, site usability and functional services. We work with you to ensure that your web site is more than just aesthetically pleasing, but a solution that returns value to your organisation and users in an increasingly competitive global market with rapid product cycles.