Impossible Media to develop Direct Mail marketing platform for the Molift Group

Impossible Media has been choosen by the Molift Group to develop its Direct Mail marketing communications platform to provide and measure response to market communications. In addition Impossible Media shall expand the platform to enable direct communictions between Molift and their global distributions network.

As one of the world's leading developers of patient moving and handling equipment, Molift is an award-winning, globally recognized brand. With responsibilities towards its users, Molift operates across a wide spectrum of market segments and user groups. From the home user and patient to the nursing home carer and hospital nurse. From the occupational therapist and health and safety officer to the architect and building entrepeneur. Molift's brand, its products and values extend unquestionably beyond its users towards institutions, hospitals, associations and government legislations and acquisitions.

With such complex and diverse market dynamics, it is impossible for Molift to successfully communicate and maximize its relations to any individual market target group through one singular marketing position, statement or ideal.

The needs of such diverse groups, and their own unique requirements for differing types and degrees of information, create a need for greater individual association and recognition.


In creating their online presence, Molift turned to Impossible Media to create a strategic platform upon which Molift could segment and categorize its products and market offerings. Identify and differentiate between market groups and targets seen as critical for communication and interaction. This channel, http://www.molift.com, is the cornerstone of Molift's marketing platform.

Through strategic development, workshops and co-operation, Impossible Media assisted Molift in defining its communications strategy. As a part of its communication strategy, Molift's requirements to successfully communicate towards any and all defined market groups and targets was identified. From strategic planning to development and implementation, Impossible Media will now provide Molift with a complete Direct Mail marketing platform which will allow Molift not only to communicate directly to each individual user within each individual market segment, but measure and monitor the success of communication to enable Molift to continuously improve and increase its relevance towards any and every end user.

For more information about Molift please visit: http://www.molfit.com