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| In launching its latest product, the 123PPT Video Backgrounds Studio for PowerPoint, 123PPT turned to Impossible Media for design, packaging, and strategic assistance in creating an innovative business solution which would enable 123PPT to manage, and maximize its marketing relations and sales opportunities.
Unlike traditional product development techniques, the development of the 123PPT Video Backgrounds Studio was not to be the result of various focus groups or entrepreneurial responses to "market potential". The development of the 123PPT Video Backgrounds Studio was to be based upon Impossible Media's user demographic and market analysis tools which enable clients to study the behavioural patterns of online users within any market segment. In the instance of the 123PPT Video Backgrounds Studio, Impossible Media worked with the user behavioural patterns of over 2 million PowerPoint users to determine, product functionality, features, market viability and potential. In addition to determining the key market demographics and presenting invaluable market understanding and insight to 123PPT.com.
Impossible Media was also responsible for the branding, icon design and user interface, packaging and supplementary marketing material for the product. |
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Using the Impossible Media Demographic Toolkit we were able to review over 2 million PowerPoint users and presenters requests for functionality and features for improving and enhancing their presentations through Internet channels, search engine results and user activity. More than this we were able to actively review and present to 123PPT.com user requirements and expectations of functionality so that 123PPT.com could not only develop their application, but more importantly, already know before product development began, precisely which types of functions and features would be required as a minimum to make the product successful and gain market interest and adoption. With these specifications as basis, 123PPT.com was then able to determine a first product release which would be able to expand and extend to meet even greater user needs over time.
Since PowerPoint does not allow users to import or play video behind slide content, the 123PPT Video Bakgrounds Studio is not only a wholly innovative product, but one where thorough market knowledge prior to development was absolutely critical to its development and any potential success. As a result of our work, since launch, the 123PPT Video Backgrounds Studio is now used by over a quarter of a million PowerPoint users worldwide. Becoming the default standard for inserting and playing video behind slide content in PowerPoint.
The 123PPT Video Backgrounds Studio is avaiable from: http://www.123ppt.com
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Molift is one of the worlds leading developers of patient moving and handling equipment. As a globally recognized brand, Molift turned to Impossible Media to transform its existing web site and marketing communication materials to reflect that of a premium brand and innovative market leader.
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123PPT
In developing and launching its latest product, 123PPT turned to Impossible Media for branding, user interface, packaging design, and strategic assistance. Creating an innovative business solution, the 123PPT Video Backgrounds Studio for PowerPoint should enable 123PPT to extend its dominance in the presentations market.
Learn more about this project |
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| 123OfficeMedia
123OfficeMedia LLC, is the worlds leading provider of professional Microsoft Office media resources, applications and services. As the mother company of several operating divisions, 123OfficeMedia turned to Impossible Media to design a distinctive, cohesive, and coherent brand for its operations which reflect its marketing position.
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| Laader Berg
Laader Berg, the inventor of MaxFoam and MaxFoam technology is the world leader in foaming machine production with over 400 plants and installations worldwide. As a premium brand with global expectations and responsibilities, Laader Berg turned to Impossible Media for strategic assistance in communication, language and positioning.
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| 123XLSX
123XLSX is the third portal release from 123OfficeMedia LLC focusing upon spreadsheet users and users of Microsoft Excel. 123OfficeMedia again turned to Impossible to create this third portal, inline with its corporate profile and identity which was also designed and created by Impossible Media.
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