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| Laader Berg, the inventor of MaxFoam and MaxFoam technology is the world leader in foaming machine production with over 400 plants and installations worldwide.
Having recently launched a new web solution, Laader Berg were concerned that the core message, value proposition, advantages and benefits of implementing Laader Berg Maxfoam technology were confused and not able to successfully communicate the strengths, scope and breadth of Laader Berg as an organization, as a manufacturer, and as a preferred partner.
Laader Berg requested that Impossible Media, review the key communication and marketing strategies, communication, language and values of Laader Berg, and revise, rewrite, create and refine these core messages to provide a consistent and coherent communications platform that was fitting and reflective of the recognized world leader in Maxfoam production.
In addition to communication, content, and positioning, Laader Berg also requested assistance from Impossible Media with search engine optimization to increase search engine relevance, visibility and result placement.
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As the inventor of Maxfoam, LaaderBerg's patent on this complex process expired several years ago, opening the market to increased competition. With increasing numbers of industrial actors emerging and entering the market place providing Maxfoam solutions, Laader Berg's unique experience, knowledge and expertise in the field of polyurethane foam production is a core asset that was lost and lacking from its communication.
Focusing on Laader Berg as inventor and innovator of Maxfoam, as well as their unique expertise in the development of optimal polyurethane foam, we were able to successfully and credibly position Laader Berg as a clear market leader and preferred partner. Repositioning Laader Berg, creating a new communications and language platform for the organization, has provided a consistent and coherent message to the market, as well as achieved greater internal and common understanding for the organization and its many distributors.
Our efforts to increase Laader Berg's search engine visibility for specific terms and phrases demanded optimized title tags of relevance to each individual page, in combination with more valid and improved texts. This has resulted in vast and greatly improved performance with Laader Berg now appearing, for example, several times on the first page of results in Google for the term "Maxfoam", increasing visibility and brand exposure.
Visit the solution at: http://www.laaderberg.com |
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| Molift Group
Molift is one of the worlds leading developers of patient moving and handling equipment. As a globally recognized brand, Molift turned to Impossible Media to transform its existing web site and marketing communication materials to reflect that of a premium brand and innovative market leader.
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123PPT
In developing and launching its latest product, 123PPT turned to Impossible Media for branding, user interface, packaging design, and strategic assistance. Creating an innovative business solution, the 123PPT Video Backgrounds Studio for PowerPoint should enable 123PPT to extend its dominance in the presentations market.
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| 123OfficeMedia
123OfficeMedia LLC, is the worlds leading provider of professional Microsoft Office media resources, applications and services. As the mother company of several operating divisions, 123OfficeMedia turned to Impossible Media to design a distinctive, cohesive, and coherent brand for its operations which reflect its marketing position.
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| Laader Berg
Laader Berg, the inventor of MaxFoam and MaxFoam technology is the world leader in foaming machine production with over 400 plants and installations worldwide. As a premium brand with global expectations and responsibilities, Laader Berg turned to Impossible Media for strategic assistance in communication, language and positioning.
Learn more about this project |
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| 123XLSX
123XLSX is the third portal release from 123OfficeMedia LLC focusing upon spreadsheet users and users of Microsoft Excel. 123OfficeMedia again turned to Impossible to create this third portal, inline with its corporate profile and identity which was also designed and created by Impossible Media.
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