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| Molift is one of the worlds leading developers of patient moving and handling equipment.
As a globally recognized brand, Molift turned to Impossible Media to transform its existing web site and marketing communication materials to reflect that of a premium brand and innovative market leader.
Whilst the project itself was based upon many differing challenges, both visually as well as strategically. Ultimately the need for Molift to not only increase online brand exposure with design more appropriate and inline with their position and ambitions. Combined with the need to increase search engine visibility, can be seen as the primary goals and requirements of the project.
Through increasing online visibility by repositioning and realigning Molift towards its core market segments in order to provision increased web site traffic, improve search engine visibility and more importantly increase relevant web site traffic. Our aim was to increase the level of communication between Molift and its key market groups and user types and lay foundation for measured and improved growth. |
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The creation of the new Molift solution posed many challenges.
The need to create a viable and realistic internet strategy for Molift to phase development, measure progress, allow evaluation and plan further expansion and future releases of the site was essential.
To create, structure and organize content, as well as evaluate and revise real-world product categories and definitions to define product and brand relationships and interactions. Increase greater user understanding, orientation and ease of navigation within previously complex arrays of product assortments was required. Review, revise and respond to the need to align Molift into key market segments so that users searching for manufacturers and information within the carer, patient handling and movement, and patient lifter categories could more readily locate Molift and Molift based products.
The design and development of the new Molift web solution was more than simply the redesign of a web site.
It was the definition of a market strategy, and of marketing and communication standards for the Molift Group.
Visit the solution at: http://www.molift.com |
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| Molift Group
Molift is one of the worlds leading developers of patient moving and handling equipment. As a globally recognized brand, Molift turned to Impossible Media to transform its existing web site and marketing communication materials to reflect that of a premium brand and innovative market leader.
Learn more about this project |
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123PPT
In developing and launching its latest product, 123PPT turned to Impossible Media for branding, user interface, packaging design, and strategic assistance. Creating an innovative business solution, the 123PPT Video Backgrounds Studio for PowerPoint should enable 123PPT to extend its dominance in the presentations market.
Learn more about this project |
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| 123OfficeMedia
123OfficeMedia LLC, is the worlds leading provider of professional Microsoft Office media resources, applications and services. As the mother company of several operating divisions, 123OfficeMedia turned to Impossible Media to design a distinctive, cohesive, and coherent brand for its operations which reflect its marketing position.
Learn more about this project |
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| Laader Berg
Laader Berg, the inventor of MaxFoam and MaxFoam technology is the world leader in foaming machine production with over 400 plants and installations worldwide. As a premium brand with global expectations and responsibilities, Laader Berg turned to Impossible Media for strategic assistance in communication, language and positioning.
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| 123XLSX
123XLSX is the third portal release from 123OfficeMedia LLC focusing upon spreadsheet users and users of Microsoft Excel. 123OfficeMedia again turned to Impossible to create this third portal, inline with its corporate profile and identity which was also designed and created by Impossible Media.
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